Skip to content
Areas of Expertise
Channel/Partner Marketing
- Facilitated more than 400 percent channel revenue growth over five year period
- Achieved 26 percent year over year partner revenue growth for the five largest partners of the company
- Launched and managed multiple partner portals
- Launched ‘Event-in-a-Box’, MDF, partner summit, and lead registration programs
- Managed large MDF and program budgets
- Implemented complete marketing communication program to partner channel
- Launched new partner type and two new major global partnerships
- Increased user conference partner sponsorship revenues by 300 percent
Field Marketing
- Redesigned and relaunched field marketing program
- Managed team of North America field marketers
- Responsible personally for 8-10 field events per month
- Introduced digital marketing activities into field program
- Introduced four new event types into field program
Demand Generation
- Managed complete demand generation for company
- Responsible for inbound and outbound demand marketing efforts
- Piloted concept of vertical lead segmentation and creation
- Worked with sales to establish lead routing and follow up best practices
- Created multiple email nurture sequences to help move leads through sales funnel
Product Marketing
- Researched and created buyer personas within four key, distinct vertical segments
- Created vertical marketing content library including website, landing pages, solution briefs, emails and more
- Launched go-to-market plans and demand generation programs for vertical market segments
- Managed a multi-pronged launch campaign for newly released product
- Developed product packaging and levels for services offerings (training, technical support and consulting)
- Created services marketing content library including website, product sheets, ad copy and more
- Provided sales and marketing enablement for hundreds of channel partners
- Developed ongoing partner communications including webinars, newsletters, lunch and learns and emails
